A digital marketing strategy is a big part of your overall business plan. Your digital strategy Adelaide will be the backbone for all of your business communications and efforts. It includes everything from creating your website to tracking how effective your email campaigns are and developing the kinds of offers that work best in the ever-changing digital marketplace. But what exactly does digital marketing entail? Let’s explore some of the ways digital marketing differs from traditional marketing strategies.
Unlike your conventional marketing efforts, digital marketing strategies are primarily data-based rather than simply advertising-focused. Digital marketing means knowing more about your customers so you can provide more relevant campaigns that target the right audience, at the right time, with the right message. That means you can’t rely on old-fashioned direct mail, newspaper ads, and other strategies that assume the reader has a fairly clear understanding of what he or she wants. By taking the time to understand your audience and the challenges they face, you can design more effective tactics and campaigns that get results.
For example, one significant difference between your conventional campaigns and a digital marketing strategy is the kind of data you collect about your customers. You can use your existing CRM, email lists, contact lists, call logs, and sales funnel to understand better what your customers want and how they manage pain points in their lives. Understanding these pain points allows you to target your campaigns more accurately and create campaigns that truly give your customers what they’re looking for — solutions to their problems.
Another critical difference between your conventional campaigns and your digital strategy Adelaide is your process for collecting and organizing the data you need to achieve those goals. In the case of your business’s CRM, you might gather leads through lead capture software. In the case of your email campaigns, you might capture prospects on your website with email-based advertisements. Or, you might use customer tracking software to track who’s opening your emails and when. Regardless of which method you use, having an organized and well-managed database allows you to reach higher levels of potential customers with the right messages at the right time.
Beyond databases, a digital strategy Adelaide makes it easier to build brand awareness. With conventional campaigns, you and your staff must identify target customers through research. You also need to pay attention to what your target customers are buying and why they’re buying it. With digital marketing campaigns, all you need to do is focus on creating highly visible offers. Achieving some of your goals could be as simple as designing an engaging ad, or creating an attractive website that encourages users to leave their email address for future communications.