Search engine optimisation (SEO) is a marketing practice that seeks to increase the volume and quality of traffic to a website by obtaining high-ranking placements in organic search results.
Augmentum Digital Melbourne SEO is a dynamic process that requires marketers to keep up with ongoing search engine algorithm changes and user behaviour trends. However, a few key foundational components of SEO have remained constant since the industry’s earliest days.
Keyword research
Keyword research is finding words, phrases and queries people use to search for products or services online. It helps you understand your customer’s buying journey and competitors’ competitive landscape and shape your content strategy based on your research.
In search engine optimisation (SEO), keyword research is an essential component of the Augmentum Digital Melbourne SEO process, and it’s crucial for getting your website found on search engines. It also enables lets you which keywords are most valuable to your business and which will produce the best results.
The first step in keyword research is to brainstorm a list of important keywords and topics based on what you know about your business. Then, you can plug these keywords into a keyword research tool and see what ideas it suggests.
Once you have a list of potential seed keywords, it’s time to start digging into your competition. Fortunately, professional keyword research tools with massive data databases will help you find hundreds or thousands of related keyword ideas containing your seed keywords.
One of the most powerful keyword research tools is Ahrefs, which offers a tool called Keywords Explorer. It lets you enter up to 10 seed keywords and then identifies thousands of relevant keyword ideas. It also provides valuable keyword metrics, including search volume, difficulty, and traffic potential.
It is a much more difficult metric to judge than search volume, but it can impact your rankings more. For instance, a high-volume keyword like “cappuccino maker” might deliver ‘browsing’ traffic at the top of the funnel, but it might not have users ready to buy.
On-page optimisation
Almost every business is looking for the ability to be found by potential customers whenever they search for something related to their brand. It is achieved through search engine optimisation or SEO.
On-page SEO optimises your website’s content, HTML tags, and images to boost its ranking and visibility on search engines. It also involves optimising your page copy, headlines and meta descriptions so that Google understands your content and its relevance to a searcher’s query.
You must know the essential elements and strategies that make up this practice to ensure that your on-page optimisation is effective. It includes making your website mobile-friendly, writing user-centred content focused on your target keyword and ensuring that your site is quick to load and easy to navigate.
It also ensures that your content is optimised for Google’s Quality Rater Guidelines, which apply Expertise, Authority and Trustworthiness (or E.A.T). While this doesn’t directly impact search engine ranking, it is a good way to demonstrate to Google that you’re a high-quality website that provides excellent value to visitors and users.
Another essential element of on-page SEO is ensuring your content is well structured. It will improve the user experience and encourage people to read your page and stay on it longer.
The best thing to do is use a service like SE Ranking to check your site’s on-page SEO before you launch it. It will allow you to see the status of your website on one dashboard in real time and fix any issues that may cause it to drop down in SERPs.
Off-page optimisation
Search engine optimisation (SEO) is gaining visibility for your website on search engines like Google, Bing, and Yahoo. The higher your website appears on the search results page, the more likely you will attract new customers and increase revenue.
There are two main ways to achieve this goal: on-page SEO and off-page SEO. While on-page SEO is about optimising your website’s content and technical elements, off-page SEO is about getting your site noticed by search engines outside of your website.
Off-page SEO includes all the signals that tell search engines your site is valuable to your audience. It includes inbound links, social media mentions, and content marketing.
Link building is an integral part of off-page SEO, but it should be done in a way that’s effective for your site and niche. Earning links from high-authority websites is an essential strategy to help your site stand out in the search engine results pages.
It also helps to build domain authority, a factor that search engines look for when determining rankings. The more high-quality links your site has, the better it will rank.
Conversion rate optimisation
Conversion rate optimisation is a complex process that requires careful analysis of customer behaviour and interaction with your website. It also involves a significant time commitment.
It is not as easy as some might think, but it can be worth the effort if it results in more customers for your business. First, you need to understand your target audience and their behaviours, which will help you identify areas that could be improved.
You can use these insights to optimise your page’s design and copy for better prospect engagement. It can lead to a higher conversion rate and a more valuable customer acquisition cost.
Another significant advantage of implementing conversion rate optimisation strategies is that they can improve your site’s UX. Your users will have a more satisfying and pleasurable experience visiting your website or landing pages.